Cloud Security: How Public Cloud Providers Keep Your Data Safe

May 21, 2025

Cloud Security: How Public Cloud Providers Keep Your Data Safe

Cloud Security: How Public Cloud Providers Keep Your Data Safe

Cloud Security: How Public Cloud Providers Keep Your Data Safe

Introduction: The Cloud Security Landscape

An increasing number of businesses are shifting their workloads and data to the cloud in today's digital world. Although there are many advantages to this change, such as cost-effectiveness and scalability, there are also particular difficulties, particularly with regard to data security. Businesses are increasingly concerned about the risk of cyberattacks, data breaches, and other security threats as more sensitive data is kept on public cloud servers.

It is more important than ever to comprehend the fundamentals of cloud security. Relying solely on the provider is not the solution to a secure cloud environment. Rather, it's about a shared responsibility model, in which the customer and the cloud provider both have important roles to play in data protection. Although cloud providers provide strong security for the underlying infrastructure, it is the user's responsibility to put the proper safeguards in place to protect their data, apps, and systems. These obligations will be discussed in this blog post, along with the key procedures for protecting your business's data on the cloud.

Understanding the Shared Responsibility Model

The Shared Responsibility Model is one of the most important ideas in cloud security. It serves as the cornerstone of all public cloud security plans. By clearly defining the responsibilities of the cloud service provider (CSP) and the customer, this model dispels the risky notion that the provider takes care of everything. Critical security flaws that result in vulnerabilities and possible data breaches can be caused by a lack of understanding of this division.

In this model, the responsibility is split into two main parts:

  1. Cloud security is the provider's responsibility: It entails protecting the essential infrastructure that powers each and every service provided. This covers the servers, networking hardware, virtualisation software, and actual data centres. Consider it as securing a business's building and electrical grid. In addition to maintaining the network and operating systems of the core cloud platform, the provider guarantees the servers' physical security. For instance, Google Cloud Platform, Microsoft Azure, and Amazon Web Services (AWS) are in charge of the hardware, underlying cloud fabric, and physical security of their data centres.


  2. Cloud security is the customer's responsibility: It is a company's responsibility to safeguard all of its assets once it starts using cloud services. This covers their operating systems, platform configurations, data, and apps. To safeguard their assets, the client must put controls in place like network firewalls, access management, and data encryption. Setting up user permissions is a prime example. Although the cloud provider provides you with the means to create user accounts, it is your duty to make sure that, in accordance with the least privilege principle, those accounts are granted only the access that they require.

By understanding this distinction, companies can take an active role in their security posture rather than passively relying on the provider. It makes it clear that while the cloud is a secure platform, the security of the data residing on it is a shared, ongoing effort.

Core pillars of cloud data protection

Although the shared responsibility model offers the structure, the application of important security procedures is necessary for it to be effective. These are the essential pillars that safeguard your apps and data in the cloud. A strong defence requires a layered strategy in which several security controls cooperate.


  • Strong Passwords & Multi-Factor Authentication (MFA)

This is frequently the weakest and first line of defence. One of the main points of entry for attackers is weak or frequently used passwords. Enforcing a strict password policy that calls for distinct, complicated passphrases rather than simple words is crucial to preventing this. Passwords by themselves, however, are no longer sufficient.

Multi-Factor Authentication (MFA) is useful in this situation. By requiring users to provide two or more verification factors in order to gain access, MFA adds an essential extra layer of security. This could be a fingerprint scan (something you are) or a password (something you know) paired with a code texted to your phone (something you have). Without the second factor, an attacker cannot access an account, even if they are successful in stealing the user's password. For any organisation that is serious about cloud security, MFA is a must-have and one of the best security measures you can put in place.


  • Data Encryption (At Rest and In Transit)

The process of jumbling data into an unintelligible format that can only be unlocked with a decryption key is known as data encryption. This renders your data worthless to anyone without the key, even if they are able to steal it. At two crucial points, you must make sure your data is encrypted:

At Rest: This refers to data that is stored in cloud storage, such as databases or files. The cloud provider typically offers tools to encrypt this data, and it is the customer's responsibility to ensure these features are correctly configured.

In Transit: This refers to data as it moves between different points, such as from your office network to the cloud, or between two different cloud services. Protocols like SSL/TLS (Secure Sockets Layer/Transport Layer Security) ensure that data is encrypted during transmission, protecting it from man-in-the-middle attacks.


  • Robust Identity and Access Management (IAM)

The system you use to control who has access to what cloud resources is called Identity and Access Management (IAM). In other words, not every worker requires access to every application or file. The Principle of Least Privilege (POLP), which states that each user should only have the minimal amount of access required to carry out their job duties, is the foundation of an effective IAM policy.

You can greatly lower the risk of both internal and external attacks by putting in place granular access controls and routinely auditing user permissions. IAM assists you in managing a user's identity throughout its whole lifecycle, from the time they join the organisation until they depart, making sure that their access privileges are always suitable and are terminated when they are no longer required.

Beyond the Basics: Advanced Security Practices

Although the fundamentals of cloud security cannot be compromised, you must take additional precautions to have a really strong defence. These cutting-edge procedures go beyond basic access controls and create the framework for a cloud environment that is more secure and resilient.


  • Implementing a Zero-Trust Model

A trusted internal network is the foundation of the conventional security model. However, this model is out of date in the modern workplace, where employees access data from multiple devices and locations. The tenet of the Zero-Trust model is "never trust, always verify." It makes the assumption that every application, device, and user, both inside and outside the network poses a risk.

According to this model, all users, even those with the right credentials must undergo ongoing authorisation and authentication processes before they can access any resources. Compared to merely trusting someone after they log in, this is a big change. Micro-segmentation of the network, stringent identity verification, and ongoing activity monitoring are all components of a Zero-Trust approach.


  • Continuous Monitoring, Auditing, and Logging

The work doesn't end when your security controls are in place. Actively monitoring your surroundings for any irregularities or dangers is the next stage. Using tools to continuously check for unauthorised login attempts, odd file modifications, and other suspicious activity is known as continuous monitoring. These tools enable a prompt response by instantly notifying your security team of a possible breach.

Logging is essential in addition to monitoring. Every event and action in your cloud environment needs to be recorded and kept for a certain amount of time. This gives you a digital trail that you can use to look into an incident after it has happened. It will help you find out where a breach started, which accounts were compromised, and what data was impacted.


  • Regular Data Backups and Disaster Recovery

No system is impervious to failure, whether due to a natural disaster, a sophisticated cyberattack, or human error, even with the most sophisticated security measures in place. For this reason, having a strong disaster recovery and data backup plan is crucial.

This is also a shared responsibility between you and your cloud provider. For redundancy, providers frequently backup data across several data centres; however, it is your duty to regularly create and manage backups of important files. These backups ought to be kept in a different, geographically isolated location. In addition to defining the roles and responsibilities of your team and the procedures necessary to get your business back online following a significant incident, a thorough disaster recovery plan should specify how you will restore your data and applications.

The Human Factor: Educating Your Team

Your security is only as good as the users of the system, regardless of how many technological safeguards you implement. One of the most common reasons given for data breaches is human error. For this reason, building a culture of security and educating employees are essential components of a robust defence. It's not enough to just have security policies; your team needs to know why they exist and how to properly adhere to them.

Your focus here should be on moving security from a "checklist" item to an ingrained part of daily operations. This can be achieved through:

  1. Continuous and Engaging Training: Security training should not be a one-time, annual event. It should be a continuous process with engaging, up-to-date content that covers a range of topics, including identifying phishing emails, using strong passwords, and understanding the risks of public Wi-Fi.

  2. Phishing Simulations: Conducting unannounced phishing campaigns is an effective way to test your team's awareness in a controlled environment. This helps you identify individuals or departments that may need more training and proves that the lessons are being learned and applied.

  3. Creating a "No-Blame" Culture: Employees should feel comfortable reporting a mistake—like accidentally clicking a malicious link—without fear of punishment. When employees feel psychologically safe, they are more likely to report an incident immediately, which allows your security team to respond quickly and minimize damage.

By investing in your people, you empower them to become an active and vigilant line of defense against both internal and external threats, transforming a potential weakness into your greatest asset.

Conclusion: Partnering with Your Cloud Provider for a Secure Future

Although public cloud providers provide strong security for their core infrastructure, it takes collaboration to create a truly secure cloud environment. You are ultimately in charge of safeguarding your private information. You can prevent risky security flaws and create a proactive defence by comprehending and adopting the shared responsibility model.

It is crucial to put into practice the fundamentals of cloud security, which include robust access controls, extensive encryption, and a company culture that prioritises security. You can change your cloud strategy from reactive to resilient by going beyond the fundamentals and emphasising ongoing monitoring, frequent backups, and staff training. In the end, maintaining cloud security calls for constant attention to detail and careful planning rather than a one-time event.